aroraborealis (
aroraborealis) wrote2009-11-03 11:28 am
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Say you were giving pointers to someone considering starting a small business. Where would you send them, what book(s) would you recommend, and/or what tips would you give?
Guy Kawasaki
I think it was Rules for Revolutionaries that I'm thinking of, but he's a smart and really funny guy.
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Have a budget and stick to it.
Set a date(s) for your own performance reviews. Be critical. Are you succeeding??
Make your business your primary relationship until you can answer the above question with an emphatic "yes".
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Even if one chooses a very different approach, there's an awful lot of food for thought in there.
I also like The Millionaire Course, which despite the title has an awful lot to say about entrepreneurship and growing a small business, albeit from a faintly New Agey perspective (the author runs the company that publishes Shakti Gawain, Eckhart Tolle, etc.). Still, lots of food for thought around approaches to business, management, lifestyle, etc.
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Re: Guy Kawasaki
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Books I'd recommend include For Entrepreneurs Only by Wilson Harrell, and everything ever written by Guy Kawasaki. Oh, and buy at least five books from Nolo Press ("Don't feed the lawyers!"); they have everything from how to start an LLC, how to file a patent (don't do this - no really), and what you have to do tax-wise with a small business. Even if you later hire an accountant and a lawyer to take care of these things (do this), you need a surface-level basic understanding anyway.
That help? :)
Re: Guy Kawasaki
It's been a long time... a lot of the ideas are still with me but the title, not so much :)
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*The "manifestos" at Art of Non-Conformity. (These are better and more focused than the blog content, IMO.)
*Heart of Business (and not just because I like saying "Sufi business coach," either)
*Productive Flourishing
Those are all primarily aimed at information-based businesses, but many of them have good ideas for handling communications, etc.
I also keep hearing that Escape from Cubicle Nation is fantastic, but haven't made it to the library for it yet!
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I have three bits of advice for anyone starting a new business.
Get an accountant.
Get an accountant.
Get an accountant.
you also might want to
Get an accountant.
seriously.
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Having been involved in 2, utterly unrelated start-ups...
Plan for success as well as failure. What will you do if the biz takes off unexpectedly? How much time are you going to give it? How will you finance increased operations, which you'll need to do before the increased revenues start rolling in?
Get the elevator talk down cold: be able to explain what your biz does in under 1 minute. This serves two purposes. One, it means you've focused your business plan down HARD. No fuzzy-fuzzy about it. Two, you need a strong pitch to catch someone's attention, be it a buyer, an investor, or a journalist.
Don't max out your credit cards to finance your biz. That's even worse than tapping your HELOC or getting a second mortgage.
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Re: Having been involved in 2, utterly unrelated start-ups...
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Re: Having been involved in 2, utterly unrelated start-ups...
I knew people who put their grad school tuition on their cc, then paid off the cc with grant/loan money, to get the benefits. Ah, the lovely little window after everyone and his dog accepted credit cards but before everyone and his dog realized that the cc fees were too high to continue this.
What sort of small business?