Maybe the 50-90% is a skewed segment of the population because it's the people who suspect they might be infected and that's why they go in for testing and that's why the medical statistical world knows about them. The vast majority of negative people don't go in for testing and therefore aren't counted in the stats.
The high false-positive rate for this test may also play a role.
Re: Why so few HSV-1 positive people?
The high false-positive rate for this test may also play a role.